The conference is near, and now is the time to think about those business cards!
I learned a lot last year about what really does need to go on the card and what doesn’t. Last year I had fully branded cards, which means I had my image, my logo, and some graphics from my website/social media accounts. I also had a description of who I am and what I do.
As you can see, I have two blogs, and I really felt like I needed to explain my dual identities. One side was for Elaine Griffin Designs and one was for The Laine List. On a side note, in general, branding my blogs and not myself was a branding mistake for me from the beginning, and one that I have worked the last year to correct. Now while I don’t think there was anything fundamentally wrong with my cards, this year I’m going to make some changes. Namely, I’m going to add more of my actual contact information.
Now I know you’re wondering…
What should I put on my cards?
- Your name. Okay, this *seems* obvious, but I think it could be easily overlooked.
- Your logo. Please tell me when you created your logo, that you had a high-res version created for printing!
- Your picture. When you are surrounded by 5,000 faces, it’s great to give people an opportunity to remember yours. Your blog URL’s. Again, I think this could be easily overlooked.
- Social media. My personal choice would be my Twitter handle, Facebook, and G+, because I have put the most energy into them. My advice? Pick three you have nurtured the most to give people options.
- Contact info. Email address is an obvious must. Phone numbers can be good when you are trying to network with brands especially, but a lot of people aren’t comfortable with that.
- White space for people to jog down a few notes about you. This is probably the number one thing that helped me remember details about the people I met.
Where should I get my cards?
I can recommend three places. Vistaprint has never done me wrong. UPrinting has a decent quality card. My far and away favorite, though, is MOO. A little pricier, but oh so worth the money! Last year they gave away regular sized and mini cards for BlogHer. Another bonus is if you order late, you can pick them up at the conference!
What else do I need to know?
When you order your cards, it is important to order non-glossy cards. Glossy cards are hard to write on with some pens, and may even smudge, making all that pretty white space useless. Also, go with the standard sized and shaped cards so they don’t get lost in the shuffle!
As far as using your cards at the conference, I have a couple of tips. First, keep some in the pouch of your conference badge for easy access. Second, at the speed dating event, it will be cray-to-the-zay. It’s okay to take a second to step back and jot a quick note about the person you just met. Believe me, you are going to want to do this. Although the speed dating event is rather short, you won’t remember anyone you met. It’s that nuts.
There you have it, everything you need to know about ordering and using your cards at BlogHer ’13.