Blog conference season is in full swing, and now is the time to think about those business cards!
Are you planning to head to some blog conferences this year? There are so many coming up – several BlogHer conferences, Bloggy Boot Camp, Mom 2.0 Summit, and Type-A Parent. Whether you are a seasoned blogger or a newbie, your online presence likely changes at least slightly from year-to-year, and it’s never to early to think about how you want to present yourself on your business cards.
I have learned a lot over the last couple of years about what really does need to go on the card and what doesn’t. Last year I had fully branded cards, which means I had my image, my logo, and some graphics from my website/social media accounts. I also had a description of who I am and what I do.
As you can see, I have two blogs, and I really felt like I needed to explain my dual identities. One side was for Elaine Griffin Designs and one was for The Laine List. On a side note, in general, branding my blogs and not myself was a branding mistake for me from the beginning, and one that I have worked the last year to correct. Now while I don’t think there was anything fundamentally wrong with my cards, this year I made some changes that I was very happy with. Namely, I’m added more of my actual contact information.
Now I know you’re wondering…
What should I put on my cards?
- Your name. Okay, this *seems* obvious, but I think it could be easily overlooked.
- Your logo. Please tell me when you created your logo, that you had a high-res version created for printing!
- Your picture. When you are surrounded by 5,000 faces, it’s great to give people an opportunity to remember yours. Your blog URL’s. Again, I think this could be easily overlooked.
- Social media. My personal choice would be my Twitter handle, Facebook, and G+, because I have put the most energy into them. My advice? Pick three you have nurtured the most to give people options.
- Contact info. Email address is an obvious must. Phone numbers can be good when you are trying to network with brands especially, but a lot of people aren’t comfortable with that.
- White space for people to jog down a few notes about you. This is probably the number one thing that helped me remember details about the people I met.
Where can I design my cards?
Of course you can pay someone to design your business cards. You can also utilize free services such as Canva and PicMonkey to help you with your cards. Just make sure you check the printer size specifications before you spend time designing your card. Believe it or not, print sizes are not universal!
Where should I get my cards?
I can recommend three places. Vistaprint has never done me wrong. UPrinting has a decent quality card. My far and away favorite, though, is MOO. A little pricier, but oh so worth the money! Another bonus is if you order late, you can pick them up at the conference!
What else do I need to know?
When you order your cards, it is important to order non-glossy cards. Glossy cards are hard to write on with some pens, and may even smudge, making all that pretty white space useless. Also, go with the standard sized and shaped cards so they don’t get lost in the shuffle!
As far as using your cards at the conference, I have a couple of tips. First, keep some in the pouch of your conference badge for easy access. Second, if there is a speed dating event, it will be cray-to-the-zay. It’s okay to take a second to step back and jot a quick note about the person you just met. Believe me, you are going to want to do this. Although the speed dating events are generally rather short, you won’t remember anyone you met. It’s that nuts.
BONUS: Looking for the perfect conference for you? Check out Mommy Blog Expert!
There you have it, everything you need to know about designing, ordering and using your cards at blogging conferences.